Category: Advertising

Honda Engineering

The first Honda Civic I ever saw was in 1978. It was a first generation model and I was shocked to see how small it was. Honda introduced the Civic in 1972, and it truly was a subcompact car. With an overall length of 11 feet and standing only 4 ½ feet high, the first generation Civic was the smallest car I had ever seen. I wondered to myself, “Who would even buy one?” In fact, first -year production was just over 30,000 units. The diminutive size seemed ridiculous to me and it impressed me enough that I penned this cartoon:

The current tenth-generation Civic has been the best-selling small car in America every year since its launch in 2012, with sales in excess of 300,000 units each year. American car buyers have purchased more than 10 million Civics over the course of 43 years.

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Low-Mileage Car

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MacMonopoly


McDonald’s Monopoly game piece – peel it to win

MacDonald’s launched their 20th annual Monopoly game contest in 2012. When you buy certain food and drink items from McDonald’s, you get two or four game pieces attached to the packaging. You peel the game pieces off to reveal either an instant win coupon or a monopoly property card that you can try to collect for a big prize.

  My daughter has always been lucky when it comes to games of chance. One Christmas, when she was about 10, she wanted to hang around the department store after we bought our Christmas gifts so she could win a door prize. I tried my best to discourage her so we could go home, but she begged, and so we stayed. She won the door prize — a diamond tennis bracelet worth about $200.

  The other night, we were eating at McD’s, and my daughter pulls her Monopoly game pieces from her drink cup. A WINNER! She wins a free Tropical Smoothie.

Now remember, my daughter is very lucky when it comes to games of chance.

   She goes up to the counter to claim it, and she comes back with a Tropical Smoothie for me and a large vanilla milk shake for herself. “What happened?” I asked. “The guy behind the counter made another customer the wrong drink, so he let me have it for free.” WINNER! Oh and, by the way, the milk shake he gave her had two more Monopoly pull-off pieces. You guessed it. WINNER! – She wins a free order of fries to go with that milk shake and smoothie.

   So what did I get on my drink cup Monopoly pull-offs? Luxury tax and GO STRAIGHT TO JAIL.

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